[ FREE 10 Day Challenge ]
For Coaches Of All Types

RETURNING SOON.....

THE UNDERDOG CHALLENGE

How To Win Against All Odds as an Early Stage Coach

Being Underestimated is Your Biggest Competitive Advantage 

The Next 'Underdog' Challenge Starts:
(to be announced)

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Registration Ends (to be announced)

Take The 5 day 'Underdog' challenge!
  • Ever felt like you're fighting an uphill battle as an early-stage coach?
  • ​Are you unsure of how to stand out in a crowded market? Or how to attract loyal clients?
  • ​Do you worry that you're not 'good enough' to compete with more established coaches?
  • Are you haunted by the fear of being an 'imposter,' thinking you're not good enough to make a real impact?
  • ​Or do you think, 'I'll never make it without a big following or expensive ads'?
  • Do you want to learn how to embrace the Underdog Way and win against all odds, even when resources are limited?
  • ​Do you want direct live access to experts who can help you develop your unique Underdog Story, build your tiny army, and answer any question you have?
  • Do you want a proven step-by-step method to win against all odds, reignite your passion for coaching, and help you lead with authenticity and impact?
Join Richmond Dinh for the
5 day Underdog challenge!
Join today for free!
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Embracing the Underdog Way in your coaching journey will empower you to serve your clients more authentically, build a loyal community, and create a sustainable income stream against all odds

Time Sensitive: With just 90 minutes per day, this 5-day LIVE and highly-interactive Underdog Challenge will guide you through the exact steps to embrace your inner underdog and thrive as an early-stage coach, without the need for a big brand or a long list of testimonials
The Underdog Story: Why Being The Underdog Is Your Secret Weapon
You've heard it all before, haven't you?

The whispers, the doubters, the naysayers.

They say you're too new, too inexperienced, too... small to make it in the coaching world.

You're up against giants—coaches with years of experience, a laundry list of testimonials, and a brand that's as recognizable as the morning sun.

It's like when Sylvester Stallone as "Rocky" stepped into the ring with Apollo Creed when he'd never had a professional fight in his life.

But let's face it, you're not just up against them; you're up against your own doubts, fears, and insecurities.

You're battling the voice inside your head that says, "Maybe they're right. Maybe I'm not cut out for this."

It's the same voice Rocky heard when he was a small-time boxer in Philadelphia, struggling to make ends meet.
the underdog advantage
But here's the thing they don't get...

Being the underdog isn't your weakness, it's your greatest strength.

Just like Rocky, you have something that the "big names" don't have: the heart of a fighter.

You see, the underdog doesn't have the luxury of a safety net.

There's no massive email list to fall back on, no high-budget ad campaigns to plaster across social media.

What the underdog has is grit, determination, and a burning desire to prove the world wrong.
The Power Of The Underdog Story
And guess what?

People love an underdog.

They love the struggle, the climb, the fight against all odds.

Because deep down, everyone has felt like an underdog at some point in their lives.

They resonate with the journey, and they'll cheer you on every step of the way.
Your story isn't just your story...

It's the story of every person who's ever dared to dream big while starting small.

It's the story of Rocky, who went the distance not because he was the strongest, but because he had the most heart.
The Underdog Way: A New Paradigm
That's why I've created the 5-Day Underdog Challenge.

This isn't just another coaching program...

It's a battle cry for every early-stage coach who's tired of being overlooked and underestimated.

During this challenge, you won't just learn how to survive, you'll learn how to thrive by embracing the Underdog Way.

Just like Rocky trained in unconventional ways—running up the steps of the Philadelphia Museum of Art, punching meat in a freezer—you'll learn to use what you have to your advantage.

U - Underestimated is Your Advantage
N - Never Give Up
D - Doers Not Dreamers
E - Eat Fear For Breakfast
R - Represent Not Niche
D - Die Trying
O - Over-Deliver
G - Get Up Every Single Day
your transformation awaits
You'll learn:
  • How to harness the power of being underestimated
  • ​How to never give up even when the odds are stacked against you
  • ​How to become a doer, not just a dreamer
  • ​You'll learn how to eat fear for breakfast and use it as fuel for your journey
  • ​You'll discover the power of representation over niching
  • ​The value of dying trying over living in regret, and the importance of over-delivering every single time
  • ​And most importantly, you'll learn the art of getting up, day after day, to fight for your dreams.
Just like Rocky got up every time he was knocked down, you too will rise.
"This is it...make it or break it! If you get this right you'll finally have success in the palm of your hand...

...mess this up and you'll never get out of this hole."


This was the single thought that ran through my head.

Embracing being the underdog became the highest leverage, and most important action for my growth.
The Underdog Community
But you won't be doing it alone. 

You'll be part of a community of fellow underdogs, all fighting for their place in the sun.

You'll share your struggles, your victories, your setbacks, and your breakthroughs.

You'll find that the collective energy of a group of underdogs can move mountains.

And you'll realize that your story has the power to inspire others to take up their own underdog journey.
Your Journey Starts Now
So, are you ready to turn the tables?

Ready to transform your perceived weaknesses into your greatest assets?

Ready to not just join the game but to change it?

This is your "Rocky" moment.

Your opportunity to rise, to fight, to win against all odds.

This is your chance to embrace the Underdog Way and show the world what you're truly made of.
The Time Is Now
Don't let this moment pass you by.

The world needs more underdogs, and it starts with you.

The clock is ticking, and the world isn't going to wait for you to make up your mind.

Take the leap. Embrace the challenge.

Become the underdog hero that you were always meant to be, just like Rocky did when he defied all expectations and became a legend.
This 5-day Underdog Challenge empowers early-stage coaches to triumph against all odds by embracing their unique strengths, without needing a large following or expensive marketing tactics

There’s a few things you should know about this challenge:
1) It’s 5 days
At the end of those 5 days, if you’ve followed along and done the work, you’ll have your signature, foundational course created and you’’ll be equipped with the strategies to market and sell your new course effectively.

2) It’s LIVE
The training days are not pre-recorded "fake" lives. I want to get to know you, I want to be able to answer your questions. I want this process to be as easy, simple and straightforward as possible. My #1 goal is to help as many of you cross the finish line as possible.

3) It’s free (wait, what)
Yep it’s free -- As you get to know me, you’ll learn I believe the best way to grow a coaching business is by providing value in advance of a sale. I know this stuff works, and I know that if you go through this challenge and use my strategy to create your course, then you’ll probably want to keep working with me and see what else I have to offer
The Underdog Story: Why Being the Underdog is Your Secret Weapon
You've heard it all before, haven't you? 

The whispers, the doubters, the naysayers. 

They say you're too new, too inexperienced, too... small to make it in the coaching world. 

You're up against giants—coaches with years of experience, a laundry list of testimonials, and a brand that's as recognizable as the morning sun.

It's like when Sylvester Stallone as "Rocky" stepped into the ring with Apollo Creed when he'd never had a professional fight in his life.

But let's face it, you're not just up against them; you're up against your own doubts, fears, and insecurities.
You're battling the voice inside your head that says, "Maybe they're right. Maybe I'm not cut out for this."

It's the same voice Rocky heard when he was a small-time boxer in Philadelphia, struggling to make ends meet.
The Underdog Advantage
But here's the thing they don't get...

Being the underdog isn't your weakness, it's your greatest strength. 

Just like Rocky, you have something that the "big names" don't have: the heart of a fighter.

You see, the underdog doesn't have the luxury of a safety net. 

There's no massive email list to fall back on, no high-budget ad campaigns to plaster across social media. 

What the underdog has is grit, determination, and a burning desire to prove the world wrong.
The Power Of The Underdog Story
And guess what? 

People love an underdog. 

They love the struggle, the climb, the fight against all odds. 

Because deep down, everyone has felt like an underdog at some point in their lives.

They resonate with the journey, and they'll cheer you on every step of the way.

Your story isn't just your story...

It's the story of every person who's ever dared to dream big while starting small.

It's the story of Rocky, who went the distance not because he was the strongest, but because he had the most heart.
the underdog way: a new paradigm
That's why I've created the 5-Day Underdog Challenge. 

This isn't just another coaching program...

It's a battle cry for every early-stage coach who's tired of being overlooked and underestimated. 

During this challenge, you won't just learn how to survive, you'll learn how to thrive by embracing the Underdog Way.

Just like Rocky trained in unconventional ways—running up the steps of the Philadelphia Museum of Art, punching meat in a freezer—you'll learn to use what you have to your advantage.

U - Unshakable
N - Nothing To Lose
D - Daring
E - Embrace Your Broken Beginnings
R - Represent Not Niche
D - Defiant
O - Ownership 
G - Get Up Every Single Day But most importantly you believe in GRACE and that there are things in this world that you can not hear see feel or touch and that we've all been GUIDED to be here...
Your Transformation Awaits
You'll learn:
  • How to harness the power of being underestimated
  • ​How to never give up even when the odds are stacked against you
  • ​How to become a doer, not just a dreamer
  • ​You'll learn how to eat fear for breakfast and use it as fuel for your journey
  • ​You'll discover the power of representation over niching
  • ​The value of dying trying over living in regret, and the importance of over-delivering every single time
  • ​And most importantly, you'll learn the art of getting up, day after day, to fight for your dreams.
Just like Rocky got up every time he was knocked down, you too will rise.
"This is it...make it or break it! If you get this right you'll finally have success in the palm of your hand...

...mess this up and you'll never get out of this hole."


This was the single thought that ran through my head.

Embracing being the underdog became the highest leverage, and most important action for my growth.
The Underdog Community
But you won't be doing it alone. You'll be part of a community of fellow underdogs, all fighting for their place in the sun. 

You'll share your struggles, your victories, your setbacks, and your breakthroughs. 

You'll find that the collective energy of a group of underdogs can move mountains. 

And you'll realize that your story has the power to inspire others to take up their own underdog journey.
Your Journey Starts Now
So, are you ready to turn the tables?

Ready to transform your perceived weaknesses into your greatest assets?

Ready to not just join the game but to change it?

This is your "Rocky" moment. 

Your opportunity to rise, to fight, to win against all odds. 

This is your chance to embrace the Underdog Way and show the world what you're truly made of.
The Time Is Now
Don't let this moment pass you by. 

The world needs more underdogs, and it starts with you. 

The clock is ticking, and the world isn't going to wait for you to make up your mind. 

Take the leap. Embrace the challenge. 

Become the underdog hero that you were always meant to be, just like Rocky did when he defied all expectations and became a legend.
This 5-day Underdog Challenge empowers early-stage coaches to triumph against all odds by embracing their unique strengths, without needing a large following or expensive marketing tactics

There’s a few things you should know about this challenge:
1) It’s 5 days
At the end of those 5 days, if you've followed along and done the work, you'll have embraced the Underdog Way, developed your unique Underdog Story, and be equipped with the strategies to build and lead your tiny army of raving fans, all without needing a large following or expensive marketing tactics.

2) It’s LIVE
The training days are not pre-recorded "fake" lives. I want to get to know you, I want to be able to answer your questions. I want this process to be as easy, simple and straightforward as possible. My #1 goal is to help as many of you cross the finish line as possible.

3) It’s free (wait, what)
Yep it’s free -- As you get to know me, you’ll learn I believe the best way to grow a coaching business is by providing value in advance of a sale. I know this stuff works, and I know that if you go through this challenge with me, then you’ll probably want to keep working with me and see what else I have to offer.
1,200+
Coaches Helped To Start & Launch
$30M+
Generated From Our Students Online, No Ads. 
500+
5-Star Testimonial Videos

Here's A Recap Of

EVERYTHING You'll Get FREE

When You Accept The 'Underdog Challenge' Today!

You'll Instantly Get:

  • 5 Days Of LIVE Coaching  & Video Meetings From Richmond Dinh
  • The ULTIMATE 30-page Underdog Workbook (resources, training, examples, swipefiles, and more, for each day of the challenge. Everything we cover in the challenge is in here)
  • ​​Access to a private Facebook support group (and unlimited Q&A sessions to help answer some of your most pressing questions)

During The Challenge You'll Learn To:

  • Learn to be brave, persistent, and tenacious, leveraging your unique strengths instead of comparing them to others. The underdog no longer fears being found out because there is NOTHING to find out!
  • ​​Dive deep into your experiences, challenges, and learnings to craft a compelling narrative that resonates with others. After all, people love rooting for the underdog!
  • ​Forget the outdated 'finding your niche' advice. Instead, find your tribe, the people you genuinely want to REPRESENT and make a difference for. Discover the passion that pulls you forward.
  • ​Build a committed and engaged following who believe in your vision, your mission, and most importantly, YOU. Gain actionable insights on acquiring loyal clients without ads or testimonials.
  • Guide your devoted followers to success, while ensuring your venture remains profitable. Remember, to help others, you must first help yourself.
CALL 1: NICHE, MESSAGING & ESTABLISHING AUTHORITY™️

If you can explain your ideal clients problem better than they can, then they will automatically assume that you know the solution. THIS is THE key to establishing credibility in a crowded market.

In this live zoom call, we will get super clear on WHO your ideal client is, then we will nail your 1 sentence message and finish off with a simple exercise that will instantly boost your authority in the marketplace.
CALL 2: THE PERFECT PROGRAM LAUNCH™️

he biggest problem you’ll face with launching your coaching program is crickets. This is a genuine fear where the imposter syndrome starts to kick in.

In this live zoom call, we will create the perfect launch, so that you can have a flood of leads raising their hand to work with you. Plus, we will do it in a way where it is congruent to you, without the need to faking it until you make it.
CALL 3: CREATE A COACHING OFFER THAT SELLS™️

If you suck at sales or feel ‘icky’ about selling, then this can all be solved with a strong coaching offer. The problem with most coaching offers is they are priced incorrectly, not hyper relevant, don’t handle objections, and have nothing unique about it.

In this live zoom call, we will help you create a coaching offer that is so strong, that your future clients will feel stupid saying No. More importantly, you will walk away with a coaching offer that you can sell with confidence.
CALL 4: HELPING YOUR FUTURE CLIENTS SAY YES™️

There will be times where your potential clients say No or present with an objection. It’s here where most coaches feel stuck on what to say or how to say it in order to turn the situation around.

In this live zoom call, we will be handling a real life sales objection on the call and then breaking it down on exactly the process behind it. After this call, you’ll be able to turn ANY No into a Yes.
CALL 5: THE 30-DAY GAME PLAN™️

Don’t know what to post day in day out? Maybe your content gets little or no engagement. Or perhaps you lack clarity on how to consistently fill up your calendar with qualified leads who want to work with you.

It’s easy to fill up your calendar during a program launch but you can’t do a program launch every single week, so what do you need to do instead?

In this live zoom call, we will give you a customised 30-day content marketing plan so you can consistently fill up your calendar book every single day.

Challenge Schedule

Australian Times

North American Times

    Live Call Topic          

Monday, January 22nd
10am AEDT | Australia

Sunday, January 21st
6pm EST | Canada/US

🔥 DAY 1 - THE UNDERDOG WAY

Tuesday,  January 23rd
10am AEDT | Australia

Monday, January 22nd
6pm EST | Canada/US

🔥 DAY 2 - DEVELOPING YOUR UNDERDOG STORY

Wednesday, January 24th
10am AEDT | Australia

Tuesday, January 23rd
6pm EST | Canada/US

🔥 DAY 3 - REPRESENT RATHER THAN HELP

Thursday, January 25th
10am AEDT | Australia

Wednesday,  January 24th
6pm EST | Canada/US

🔥 DAY 4 - BUILD YOUR TINY ARMY

Friday, January 26th
10am AEDT | Australia

Thursday, January 25th
6pm EST | Canada/US

🔥 DAY 5 - GROW YOUR TINY ARMY

How It Works

Each day during the challenge we will stream LIVE into a zoom room. All you have to do is head over to your email at the time of the call, open the zoom link we send you and we'll be there streaming live (don't worry we'll send reminders too)

During these 90 or so minutes Richmond will go in depth on how to win against all odds as an early stage coach.

Engage with Richmond, as well as fellow challenge members inside the private FB group.

And if you fall behind, don't worry! All the calls are recorded and will be available to VIP members inside of the FB group.

By the end of the challenge you will have all the training and support you need to maximise your strengths as a coach and solidify your business strategies.

What Others Are Saying

Join Richmond Dinh for the
5 day 'Underdog' challenge!
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Frequently Asked Questions
What is the daily schedule for the challenge?
The challenge takes place over 5 days. We have calls every day and each call takes place at 10am AEDT (Australian time) which is 6pm EST the previous day (Canada/US Time)

Monday / Sunday - Call 1
Tuesday / Monday - Call 2
Wednesday / Tuesday - Call 3
Thursday / Wednesday - Call 4
Friday / Thursday - Call 5
How much time will it take each day?
Each call takes approximately 90 minutes. 
How do I access the content?
Everything takes place inside a private FB group, with the live calls being done on zoom. You will get access to the group as soon as you sign up. In the group we'll announce the live daily calls and upload the recordings (recordings for VIPs only). Also this is a great way to network with fellow challengers and help each other along the way!
How long do I have access?
You have access to the group during the challenge and for one week after it ends. Recordings will be available for a limited time, 10 days after the challenge ends and for VIPs only.
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DISCLAIMER: The sales figures stated are from myself & my clients. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Income is not guaranteed. Depending on your level of commitment, you may make less, the same or more than the examples in this case study. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic.

Questions? Contact Support admin@richmonddinh.com